GoPro stock price has rebounded in the past few months, surging from a low of $0.4015 to the current $1.72. These gains accelerated on Monday as the stock jumped by 15%. This article explores why the GPRO stock has jumped recently and what to expect in the coming weeks.
Why GoPro stock price is rising
GoPro is an American company that introduced the concept of action cameras in the industry. After experiencing robust demand earlier on, GoPro has become a fallen angel as demand for its cameras waned.
GPRO stock price has jumped in the past few months, not because of the strength of its business, but because of its high short interest and popularity among retail investors.
GPRO shares also jumped due to a situation known as a short squeeze. This is a situation where a highly-shorted company surges, leading to liquidations of leveraged positions. It also forces short-sellers to cover their positions.
A short-squeeze is still applicable to GoPro, a company whose short interest has jumped to over 10% in the past few months.
In other words, GoPro has now become a meme stock. Other similar highly-shorted companies that surged recently were Opendoor Technologies, Kohls, Krispy Kreme, and NuScale.
Business is still struggling
The most recent results showed that GoPro’s business continued to deteriorate in the second quarter. Its revenue dropped by 18% to $153 million.
This slowdown happened after the company sold 23% fewer companies than in the same period last year. The closely-watched subscription business is no longer growing, a trend that will continue as the demand for its cameras wanes.
The only positive thing in its report was that the company’s loss-making trajectory improved. Its net loss was $16 million, a big improvement from the $48 million it lost in the same period this year. This improvement was partly because of its layoffs. The CFO said:
“The initiatives we undertook in 2024 to reduce operating expenses and improve gross margin are beginning to deliver meaningful results. In Q2 2025, year-over-year, we improved gross margin to 36.0%, up from 30.7%, reduced operating expenses 32% and improved adjusted EBITDA 83%.”
Wall Street analysts expect that GoPro’s revenue this year will drop by 15% to $672 million, a trend that will continue in the coming years.
GoPro stock price technical analysis
The daily timeframe chart shows that the GPRO stock price has rebounded in the past few months as it became a popular name among retail traders. It jumped to a high of $2.37 on July 23 and then pulled back and bottomed at $1.16.
GPRO stock has moved above the major S&R pivot point at $1.56. It also remains above the 50-day moving average.
Therefore, the stock will likely continue rising as bulls target the ultimate resistance at $2.37. This target coincides with the highest point this year.
In the long term, however, GPRO stock will end up like other meme stocks like AMC and GME that crashed when the hype ended.
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